How we updated our look

One of the things I find hardest to do is start something. Once I'm off and running, just try and stop me. But finding the grit to get going is a real challenge. I will find a million irrelevant things that need to be done before I can 'properly' start. 

Unsurprisingly, that is exactly how I felt at the outset of The Gap Consultancy. 

A key reason I didn't quit my part-time job sooner to dedicate myself to this business, was because I didn't know exactly how this business would look - who our clients would be, the type of work we would do for them, how long things would take, how much we could charge. And because I didn't have answers to these questions, I found it very hard to brief in a logo, something fairly important when you promote yourself as a communications business. Therefore, I couldn't possibly dedicate myself full time to my business because I didn't have a logo that I could put in front of people. 

How's that for some stunning internalised logic ....

But then I did quit, so I had no excuses. I found a great local designer who quickly put a logo together. I had something. Not perfect, but more than acceptable.

Eighteen months on and we'd completed a few major projects. I had a vastly better sense of where we sat in the market and how we could help clients. I was beginning to put into words what we did and who we did it for. That meant The Gap Consultancy was ready for a new look. One that visually communicated who we were and what we're about.

Over my next few posts, I will take you through the process we undertook to update our imagery. As someone who co-ordinates this kind of work for others in a professional capacity, there's something incredibly personal and difficult doing this for your own business. I will share with you some tips and insights that will help you through this potentially daunting process to ensure you get a result you're both happy with and is value for money. I will cover:

  • Business logo and overall visual direction
  • Photography
  • Website build
  • Personal branding
  • Telling the world all about it

I also want everyone to know about the exceptionally talented and professional people who helped deliver the final result. They are all based in the Hawkesbury and its surrounds. I was very keen to work with local suppliers and I could not be happier with what they produced. 

I'm very excited about my next post. The inexact science of designing a logo, AKA, how everyone you know is suddenly a graphic design expert.

But the one thing I did learn from this process is that, as much as it pains me to write it down, near enough can be good enough if it means you get on with it.



Angela Maguire